top of page

Who We Serve

​

We help service industries who sell services that cannot be demostrated.

My process supports sales professionals in dozens of industries. You can take the same basic process, with some modifications, and apply it to virtually any industry.

What are you selling?

For most of my career I sold something nobody can see, touch, or taste. There was no showroom. No test drive. No side-by-side comparison on a shelf. The person buying was often in crisis, often exhausted, often making the decision on behalf of someone they loved, and rarely in a position to evaluate what they were being promised.

​

You cannot demonstrate your way to a sale in that world. You have to think your way there.

 

And it is not just home care. There are many industries out there that share the challenge of selling something you cannot put in someone's hands. That is who this work is for.

Who we work with
 

  • Healthcare and senior living industries

  • Financial professionals

  • Construction and trades

  • Lawyers

  • Insurance companies

  • Staffing firms

  • Hospitality and travel professionals

  • And many others!

We flip the script.

  • Was I selling the service nursing assistants provided to older adults, or the relief of an adult child who had been up at night worried about her mom?

  • ​

  • Do travel agents sell an experience, or the joy of a family planning a once-in-a-lifetime vacation?

  • ​

  • Do financial services professionals sell money management, or peace of mind knowing their clients' needs are met in retirement?

  • ​

  • Do hairdressers sell salon services, or the warm feeling when a customer likes what they see in the mirror?

 

Every one of those businesses sells something invisible. So does yours.

​

Everyone loves to say they use a consultative selling strategy.

I've developed a seven step process that helps salespeople, teams, and leaders understand the emotion behind their customers' needs. We go beyond the transaction to develop deeper, longer lasting relationships that improve closing percentages and increase the liklihood of repeat customers.

Can you relate?

If you sell something a customer cannot put in their hands, the problem is the same every industry on this page has.

bottom of page